Bayer Aleve
We created a regional animation campaign for Bayer, promoting the Aleve brand in different countries. The main piece was a 15-second animated ad divided into three scenes that explained the product’s benefits. From this master version, we produced one 10-second cut and three 5-second ads, designed for quick placements across multiple platforms. In total, the campaign resulted in 35 adapted video versions for different markets.
One Campaign. Seven Markets.
One of the main challenges was adapting the campaign for different countries. In some markets, the product is called Aleve Max, while in others it is Aleve Extra Fuerte. In addition, the pill shape varied by country, which required us to create multiple visual versions of each ad. This careful localization ensured consistency across the region while respecting each market’s specific requirements.
El Salvador - 10"
Guatemala - 10"
The Storyboard | Scene #1
The project started with a clear script and moodboard developed by the agency and approved by the client. Based on that direction, we began building the 3D models and defining the animation style. However, during production, the client proposed a major change for the first scene, which shifted the original concept.
Before moving into 3D animation, we created a storyboard to explore how the new idea would look. The proposal was to begin with a red background to represent pain, and then switch to blue when the product entered the scene, showing relief. After reviewing the storyboard, we realized the background change felt distracting, especially with such limited screen time. In the end, we kept the original background and maintained a cleaner visual approach, while incorporating the new animation that had been proposed.
The Importance of Planning for Multiple Formats
The original request included 35 adapted versions based on one main animation with three scenes. All videos were produced in horizontal format (1920x1080), since they were planned for horizontal social media placements and television broadcast.
After delivery, the client requested a vertical version for social media reels. For the last two scenes, we adjusted the scale and extended the background in post-production to fit the vertical format. However, the first scene was more complex. It featured an explosion where particles moved beyond the horizontal frame. If we simply resized the original version, those particles would be cropped.
As a result, we had to return to the animation stage and rework that scene specifically for vertical use. When clients request both horizontal and vertical formats from the start, we usually produce a square 4K master version that adapts easily to both. Planning for multiple formats early helps avoid extra time, added costs, and production delays.