Dove Orquídeas
For Unilever's Dove brand, we crafted stunning 3D product shots and vibrant motion graphics for a regional ad campaign. To enhance the product’s elegance, we designed detailed 3D environments with purple petals and a signature cream droplet. As a result, this campaign successfully aired across Latin and South America, reinforcing Dove's quality and beauty to a broad audience.
The 3D process
Our 3D animation process for Dove "Orquídeas" started with a wireframe model, the digital skeleton of the scene. This helped us define the structure before adding details.
Next, we focused on making the petals and product look realistic. Once the base model was ready, we applied colors, textures, shadows, and lighting to bring it to life. In particular, we refined the petals, ensuring they reflected the delicate beauty of real orchids.
Finally, the completed animation showcases every detail. The soft movement of the petals and the graceful flow of the cream droplet create a visually stunning effect. This approach captures Dove’s elegance in a refined experience.
Format Adaptation for Greater Reach
We created eight 3D shots and combined them with the client’s live-action footage. In post-production, we developed 16 unique short videos, adapting them for different formats. These included stories (vertical), YouTube in-stream (horizontal), and posts (square). By repurposing the same footage, we optimized content and expanded audience reach.
3D Product Shots
