Nutrisnacks Campaigns
We've produced multiple campaigns for Nutrisnacks, a Costa Rican snack brand, combining 3D animation, video production, and motion graphics to launch new products across social media. From overnight oats to rice crackers and protein-packed snacks, each campaign came with its own set of formats, platforms, and creative challenges.
Overnights — 18 Videos
For the launch of Nutrisnacks' "Overnights" line, we produced a full 3D animation campaign built around product shots with floating ingredients: fruits & chocolate pieces, giving each video a fresh, dynamic feel. The 3D elements were designed to highlight each flavor, turning a simple product shot into something visually dynamic.
The campaign covered every major placement: Stories (9:16) for Instagram and Facebook, square formats for in-stream ads, and horizontal bumper ads (16:9) for broader reach. In total, we delivered 18 video versions, all adapted from the same creative direction, but optimized for each format and platform.
1, 2, 3… overnight ready!
Your breakfast ready while you sleep
Rice Crackers — 25 Videos
The rice cracker campaign followed the same production approach: 3D product shots with floating ingredient details that matched each flavor. With 25 final videos, this was the largest delivery in the Nutrisnacks series. Same logic, different product, same quality across every single format.
More Nutrisnacks Productions
"Cambiá tus mañanas"
Beyond the two main campaigns, we've produced a variety of content for Nutrisnacks.
"Cambia tus mañanas" was a video production that captured the product in real-life morning moments, with motion graphics layered on top to highlight key product benefits.
"Más Proteína"
For the "Más Proteína" launch, featuring three products: cereal, granola bar, and peanut-chocolate granola, one of the products wasn't ready in time for launch. We planned ahead: we shot each product individually, and for the closing product shot, we recorded two versions: one with all three products and one without the delayed item. That way the client could publish immediately with two products, and simply swap to the full version once the third hit shelves.
"Palitos integrales"
The "Palitos integrales" campaign took a different approach. Instead of video, we used product photography combined with motion graphics. The animation follows the snack pack as it transitions between flavors, each time the pack moves through the frame, a new flavor appears. It feels smooth, almost like flipping through a menu. Text details and ingredient imagery were added to reinforce each flavor's personality.
Photography that works beyond the campaign
Alongside the video and animation production, we also handled photography sessions for Nutrisnacks. Each shoot was planned to complement the video content: same creative direction, same product, same energy, so everything felt like part of one cohesive campaign.
The photos were delivered fully edited and ready to use, giving the client a versatile set of assets to work with beyond the videos. From static social media posts to traditional media like print ads and in-store displays, the photography extended the campaign's reach across every format it needed to live in.
